What If Your Content Team Stopped Hunting for News?
- Marcos Barcelos
- 19 de set.
- 2 min de leitura
Marcos here, trying to survive the Brazilian heat in beach mode, walking you through how I built this :) —take a look!
When you’re running RevOps, it’s easy to forget that Revenue Operations isn’t only about dashboards, pipeline stages, or attribution models. Sometimes, it’s about asking: how can we help marketing, sales, partner, and customer success save hours, focus on what matters, and actually create more impact?
That’s exactly what I was thinking when I looked at the content process. Every day, tons of news come out. Marketing wants to turn some of that into posts, videos, or thought leadership. But here’s the pain:
❌ Hours wasted scanning through endless articles.
❌ High risk of missing an important update.
❌ Energy drained on “finding,” not “creating.”
So… what if we flipped the process?
The Content Idea
An automation that evaluates the news published yesterday and selects the three most relevant stories.
Instead of your content team digging through dozens of links, they wake up with a Jira card containing a curated shortlist.
Once a week, the content professional reviews all collected stories, chooses which ones to develop into articles or videos, and deletes the rest.
Result: less time chasing news, more time producing content that matters.
How I Designed the Process
I started small. Here’s the stack (data will flow through Zapier):
Google Alerts with key terms → capture news daily.
ChatGPT + script → fetch all URLs, remove duplicates, summarize, and rank relevance. (Important: you define what “relevant” means for your business.)
Scoring relevance → add context: was the impact positive, negative, or neutral for the business?
Output → each morning, a Jira card in the AV board with:
The 3 most relevant news items from the previous day
A short summary
The link to the source
Sentiment (positive/negative/neutral)
Wait—RevOps Stops Here?
NOOOOOO. Remember: Revenue OPERATIONS.
Building the script is just step one. The real operation is how the marketing team uses it:
Every week, the content team will choose one card to develop into content.
The others get deleted clean and simple.
From there, you can go further: trigger templates, auto-generate first-draft scripts, even push ideas into a content calendar.
But here’s the catch: not everything is about AI. Automations help, but they should amplify, not replace, human creativity.
Benefits
⏱️ Fewer hours wasted searching for news.
🔍 Lower risk of missing critical updates.
🎯 Content team focuses on deciding and creating, not chasing.
🧠 Space to play with automation while keeping humans in the loop.
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