Recently, I built an AI Agent capable of analyzing Google Ads performance, generating insights, and recommending campaign optimizations. The first question people usually ask is predictable: "Does this replace a Paid Media Manager?" My answer is no. In fact, building it reinforced the opposite conclusion. The Shift Happening Right Now For years, competitive advantage in many operational and marketing roles came from knowing how to operate a platform better than everyone else.

Marcos here, trying to survive the Brazilian heat in beach mode , walking you through how I built this :) —take a look! When you’re...