Frieren, Data & RevOps: Why Great Storytelling Wins.
- Marcos Barcelos
- 17 de jan.
- 1 min de leitura

Frieren is an anime about an elf who has lived for centuries.
She’s seen everything.
Nothing feels new.
Emotions barely move her.
And yet… Frieren won Anime of the Year at the Tokyo Anime Award Festival 2025.
Why?
👉 Storytelling.
Now let’s jump from anime to data.
Nancy Duarte, in DataStory, explains that stories activate our senses. And when you’re not the final decision-maker,
the way you tell a story with data directly changes outcomes.
This hits especially hard for RevOps and GTM Engineers.
Early in our careers, we’re very operational:
Building flows
Fixing pipelines
Cleaning data
Shipping dashboards
But as we move up, the focus shifts:
📈 Data alone isn’t enough
🧭 Understanding the revenue journey becomes critical
🎯 Translating complexity into clarity becomes the real job
That’s where Frieren connects with RevOps.
Just like Frieren’s story isn’t about flashy battles, great RevOps isn’t about flashy charts. It’s about:
Knowing the journey
Knowing your stakeholders
Knowing how to tell the story so everyone understands why it matters
Want to win RevOps of the Year (or at least not put your execs to sleep)?
You don’t just need clean data. Read my text about clean data.
You need a story that makes people feel the impact.
Frieren, but for RevOps:
You’ve seen all the metrics before.
To make them matter, you need storytelling.
Clean data keeps things from getting strange.
Great storytelling makes them unforgettable. 🚀📊✨
Recommendation: (Books)
Data story -> Nancy Duarte Storytelling with data -> Cole Nussbaumer ColorWise: A Data Storyteller's Guide to the Intentional Use of Color -> Kate Strachnyi






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