Marcos Barcelos

Recently, I built an AI Agent capable of analyzing Google Ads performance, generating insights, and recommending campaign optimizations. The first question people usually ask is predictable: "Does this replace a Paid Media Manager?" My answer is no. In fact, building it reinforced the opposite conclusion. The Shift Happening Right Now For years, competitive advantage in many operational and marketing roles came from knowing how to operate a platform better than everyone else. You learned the...

Frieren is an anime about an elf who has lived for centuries. She’s seen everything. Nothing feels new. Emotions barely move her. And yet… Frieren won Anime of the Year at the Tokyo Anime Award Festival 2025 . Why? 👉 Storytelling. Now let’s jump from anime to data. Nancy Duarte, in DataStory , explains that stories activate our senses. And when you’re not the final decision-maker, the way you tell a story with data directly changes outcomes . This hits especially hard for RevOps and GTM...

The success of Stranger Things wasn’t expected by its creators or even by Netflix, according to the Los Angeles Times . The show launched with almost no marketing , and it slowly gained traction through a powerful mix of 80s nostalgia + modern storytelling and mostly word of mouth . As philosopher Nassim Nicholas Taleb says, we live in a world where we try to rationalize data and predict default scenarios. But reality is shaped by the highly improbable , the unexpected “black swan” events...