Marcos Barcelos

Frieren is an anime about an elf who has lived for centuries. She’s seen everything. Nothing feels new. Emotions barely move her. And yet… Frieren won Anime of the Year at the Tokyo Anime Award Festival 2025 . Why? 👉 Storytelling. Now let’s jump from anime to data. Nancy Duarte, in DataStory , explains that stories activate our senses. And when you’re not the final decision-maker, the way you tell a story with data directly changes outcomes . This hits especially hard for RevOps and GTM...

The success of Stranger Things  wasn’t expected by its creators or even by Netflix, according to the Los Angeles Times . The show launched with almost no marketing , and it slowly gained traction through a powerful mix of 80s nostalgia + modern storytelling and mostly word of mouth . As philosopher Nassim Nicholas Taleb says, we live in a world where we try to rationalize data and predict default scenarios. But reality is shaped by the highly improbable , the unexpected “black swan” events...

B2B Lead Sourcing Outbound is back , not because ads stopped working, but because their price did the math for us. With CACs ...