RevOps - Models and Criativity -> What do the case Billie Eilish come to show us?

Introduction

First of all, I am reading the book Revenue Architecture by Jacco and I’ve already read the models and Data chapter. At the same moment, the case of Billie Eilish was occurring.

For you who haven’t followed this news. The Instagram profile of the singer Billie Eilish turned all her followers into best friends and her followers rocketed up exponentially.

Let’s Delve

In the book, jacco wrote when he was doing a metaphor about bridge construction and linking with revenue models.

“Once the model was verified, adjustments could be made to match requirements…”

The point of success of Billie Eilish was knowing her public and using that to create something that was out of orthodox models. Using creativity.

In the same way, growth revenue is about building a model and after that trying and collecting data.

Let’s bring the knowledge for RevOps

What do the case Billie Eilish come to show us?

Well. These professionals need companies open to accepting creativity. Of course, It’s easy to accept a successful case, but If Billie Eilish does lose followers? How will the culture of your company deal with that?

RevOps needs to have creative freedom. To point out the bottlenecks and to have the power to do the change with the team and collect the data of the success or failure of this project, but always be able to do the change.

Because change and trying things are growth revenue too.