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🚧 Key tips - Building the partner program from scratch : Post-Mortem: Partner Journey 🚧

Key tips - Building the partner program from scratch

I've optimized partnership programs before, but building one from scratch? That was a first. And let me tell you, it hit different. 💥


I started with the basics (that aren’t so basic): 

✅ CRM-integrated flows 

✅ Custom fields to tag partner types 

✅ Auto-tiering by referrals 

✅ Commission logic baked in 

✅ Referral tracking for Partners and for the Company from day one


This wasn't just a build, it was a foundation. 🧱Sure, there's still a lot to improve (welcome to RevOps 😅), but enabling this kind of structure right out of the gate? That feels like progress.


What made it even more special was how theory met practice. While designing the program, I kept revisiting ideas from Ecosistema de Parceiros, Ecosystem-Led Growth, and Revenue Architecture — and wow, they all clicked. 📚✨


This is what I love about RevOps: using strategy + systems to solve real business pain. Let’s see what comes next. 🚀


Materials:


Used Software:

Hubspot - CRM

Referral rocks - Partner Portal


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