🚧 Key tips - Building the partner program from scratch : Post-Mortem: Partner Journey 🚧
- Marcos Barcelos
- 28 de jun.
- 1 min de leitura
I've optimized partnership programs before, but building one from scratch? That was a first. And let me tell you, it hit different. 💥
I started with the basics (that aren’t so basic):
✅ CRM-integrated flows
✅ Custom fields to tag partner types
✅ Auto-tiering by referrals
✅ Commission logic baked in
✅ Referral tracking for Partners and for the Company from day one
This wasn't just a build, it was a foundation. 🧱Sure, there's still a lot to improve (welcome to RevOps 😅), but enabling this kind of structure right out of the gate? That feels like progress.
What made it even more special was how theory met practice. While designing the program, I kept revisiting ideas from Ecosistema de Parceiros, Ecosystem-Led Growth, and Revenue Architecture — and wow, they all clicked. 📚✨
This is what I love about RevOps: using strategy + systems to solve real business pain. Let’s see what comes next. 🚀
Materials:
Used Software:
Hubspot - CRM
Referral rocks - Partner Portal
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