Marcos Barcelos

The success of Stranger Things  wasn’t expected by its creators or even by Netflix, according to the Los Angeles Times . The show launched with almost no marketing , and it slowly gained traction through a powerful mix of 80s nostalgia + modern storytelling and mostly word of mouth . As philosopher Nassim Nicholas Taleb says, we live in a world where we try to rationalize data and predict default scenarios. But reality is shaped by the highly improbable , the unexpected “black swan” events...

B2B Lead Sourcing Outbound is back , not because ads stopped working, but because their price did the math for us. With CACs ...

Marcos here, trying to survive the Brazilian heat in beach mode , walking you through how I built this :) —take a look! When you’re...